Selfridges opened its Grand Theft Auto VI collection on November 9 at The Corner Shop, the pop-up space in its Oxford Street flagship in London, and on its website. Selfridges describes it as Rockstar bringing Vice City to the store, and says some pieces are exclusive to it. Retailer listing
The collection has about 60 items, according to Game Rant. VGC reports there is also a pop-up at Selfridges in Manchester. Reported
What’s on sale, and what it costs
- Goodtime State varsity jacket: £2,500. It has Rockstar and GTA VI logos and a sunglasses-wearing alligator on the back. It sold out on the first day, GameSpot reports.
- Black GTA VI varsity jacket: £1,750. Also sold out.
- Burger Shot gear, including a full worker’s uniform, an apron and a leather takeaway bag.
- Vice City sports merch for the in-game Vice City Manatees and Vice City Narcos, from a starter jacket to a plush toy.
- Small items such as a Grotti keychain (£12), shot glasses, pins, magnets and a luggage tag.
Selfridges’ US website lists the collection in dollars, from about $6.50 for a shot glass to $3,025 for the top jacket, but it isn’t clear which items ship outside the UK. None of it includes the game. Retailer listing
A real Grotti Cheetah for £1 million
The centerpiece is a drivable Grotti Cheetah, the GTA series’ version of a Ferrari Testarossa. It is one of the cars West Coast Customs built for Rockstar’s Miami campaign. Selfridges is selling it through its Personal Shopping team for £1 million, by appointment, with enquiries open until November 28, Resell Calendar reports. Reported
How it compares with Rockstar’s own merch
Rockstar’s own $399.99 Vice City Collection box also leaves out the game. The cheapest way to own something from GTA 6 is still the game itself: $79.99 standard or $99.99 Ultimate. What each edition includes.
The Selfridges launch is the latest stop in a campaign that has run from Miami to Brooklyn and Paris. Every stunt so far is in our Vice City marketing tracker.
FAQ
Is the Selfridges GTA 6 merch official?
Selfridges presents it as a Rockstar collaboration, and the items carry Rockstar and GTA VI branding. Some pieces are listed as exclusive to Selfridges.
How much is the GTA 6 jacket at Selfridges?
The Goodtime State varsity jacket costs £2,500 ($3,025 on the US site) and sold out on the first day. A black varsity jacket costs £1,750.
Can you buy the Grotti Cheetah at Selfridges?
Yes, it is reported to be for sale through Selfridges’ Personal Shopping team for £1 million, by appointment, with enquiries open until November 28.
Sources
- Selfridges — Grand Theft Auto VI Collection
- GameSpot — GTA 6 jacket that costs $3,000 sells out
- Push Square — Selfridges merch prices
- Game Rant — around 60 items
- CBR — the collection, citing VGC on the Manchester pop-up
- Resell Calendar — the £1 million Grotti Cheetah
