Confirmed said by Rockstar, a team or a cityPreview report credible reportingRumor / leak unverified
Coming up
| Date | What | Status |
|---|---|---|
| October 15 | Vice City branding on Miami Beach chairs and umbrellas starts, running to December | Preview report |
| October 21 | Vice City programming begins at the Miami Heat's home opener | Confirmed |
| November 12 | Digital pre-load opens | Confirmed |
| November 18 | A Night in Vice City: Heat vs Bucks, 7 PM ET on ESPN | Confirmed |
| November 19 | GTA 6 launches on PS5 and Xbox Series X|S | Confirmed |
Everything so far, newest first
| Date | Stunt | Details |
|---|---|---|
| Early October | Brooklyn mural | Jason and Lucia painted at Wythe Ave and N 11th St, Williamsburg, the corner used for GTA V in 2013 Preview report |
| October 2 | Miami Heat partnership | Custom court, one-off uniforms and a Vice City merch line ($45 to $110) Confirmed |
| October 2 | LOVE Magazine cover | Issue 27, €25, sold out on pre-order Confirmed |
| September 29 | Game Informer cover | Issue 382, 14 pages, 12 new screenshots Confirmed |
| September 22 | Kaseya Center sign | "Welcome to Vice City" on the Heat's arena roof; $975,000 to Miami-Dade County, reported Confirmed |
| September 10 | Miami Beach vote | City commission approved the beach branding deal 4 to 3, reported at $3 to $4 million Preview report |
| September | Downtown Miami banners | The City of Miami approved GTA 6 banners in a downtown zone Preview report |
| September | Sheriff's opposition | Miami-Dade's sheriff objects to a wider county deal covering the airport and transit Confirmed |
Why Miami?
Vice City is Rockstar's version of Miami, and GTA 6 is the first game set there in the present day. See how the game's State of Leonida lines up with real Florida, region by region.
Questions about GTA 6's marketing
Is the Miami Heat really playing as Vice City?
Yes. On November 18, 2026, the Heat host the Milwaukee Bucks as Vice City, on a custom court in one-off uniforms, live on ESPN.
Where is the GTA 6 sign in Miami?
On the roof of the Kaseya Center, the Miami Heat's arena in downtown Miami. It went up on September 22, 2026.
Where is the GTA 6 mural in New York?
At Wythe Avenue and North 11th Street in Williamsburg, Brooklyn.
Sources: Inven Global, GTABoom, tbreak, Notebookcheck.